The financial markets have long been dominated by institutional investors with access to sophisticated strategies, while private investors have often been left with simpler and less effective methods. Our founders have decades of experience as analysts, strategists and successful entrepreneurs in finance. We share a passion for stocks and systematic strategies – and the realization that private investors deserve better tools and knowledge.
We saw a clear problem: Private investors are inundated with information that often confuses rather than guides. Myths and untruths abound online, and it is becoming increasingly difficult to distinguish what actually works from what is noise. Despite the fact that there has never been so much information available about the stock market, studies show that the majority of retail investors are underperforming relative to the market. This is often due to emotional decisions, short-termism and over-optimized strategies that do not deliver long-term returns.
Our solution: We developed a platform that equips private investors with data-driven tools and signals, enabling systematic and long-term decision-making. We build on robust quantitative methods that improve the odds of success and help our clients avoid the most common pitfalls.
We want to change the way private investors look at investments and give them the opportunity to:
Success in the market requires a disciplined approach that avoids common private investor mistakes and follows structured, evidence-based strategies.
Investing should not be based on speculation or guesswork. Our mission is to show that private investors can succeed with the right tools, structure and education. Through systematic strategies, clear signals and a focus on what really matters, we help our clients achieve their goals.
Welcome to a new type of investment service – where you get clarity in the noise and the tools to act smarter and more effectively on the stock market.
Erik Martin Hansén has been active in the financial industry since 2007. As an analyst and strategist, he has written highly regarded market letters and run one of Sweden's largest stock market podcasts. Maktbarometern has named Erik one of the five most powerful people in finance in Sweden on X/Twitter.
Jens Lennen has founded and built companies in the security industry and fintech. Developed high-security systems for the Armed Forces, the Police and the Prison and Probation Service. Authorized Financial Analyst (AFA) and Certified International Investment Analyst (CIIA).
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